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TV RESEARCH

The History Channel is available in 9.4 million UK cable and satellite homes

  • Since it launched, the channel has always been one of the top three in the UK’s 13 factual channel brands
  • We reach 19% (4.3m) of all Pay TV adults a month
  • 64%of our viewers are male
  • Consumers rate us as one of the most informative and intellectual media brands
  • 66% of our audience is aged between 35-65
  • The History Channel regularly attracts audiences in excess of 100,000
  • Over 40% of the channel’s viewers are in the ABC1 demographic group

    Source: BARB
    Source: Media DNA in Media Week

The Typical History Channel Viewer:
• Likes to read Wildlife, Heritage and car magazines
• Reads The Express, The Independent and The Mirror
• Looks for profitable ways to invest money
• Is interested in international events
• Tends to buy 10 or more paperback books per year
• Considers him/herself interested in the arts
• Is a member of The National Trust, English Heritage and the RSPB
• Owns two cars.
• Pursues outdoor activities like fishing, horse riding and sailing

Source: GB TGI 2006